NDM News case study: Audience and Institution

News Consumption

• 95% of Adults say they follow the news
• 75% say TV is the main source (decrease of 3% from 2013)
• 41% use internet apps for news in 2014 (32% in 2013)
• Use of internet apps for news in the 16-34 age group has increased from 44% in 2013 to 60% in 2014
• 28% said BBC 1 is the most important news outlet in 2014 (decrease from 34% the previous year)
• Almost half (45%) of 16-24s say their most important news source is a website/app, up by 15% since 2013 (30%).

TV News Consumption

• Average adult watched 115hrs of news on TV in 2013, same as year before 64% was on BBC One or BBC Two and a further 12% on the BBC News channel.
• 16-24yr old only watched 27hrs in the same period
• 196hrs for 55+yr olds in the same period

Attitudes towards different types of news

• When asked what they considered to be news, UK adults nominated crime (53%), worldwide current affairs (53%), UK-wide current affairs (51%) and UK-wide politics (49%). UK politics and current affairs, and worldwide current affairs, are seen to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.

Reasons to follow the news

• Almost three in five (58%) UK adults say they follow the news to find out “what’s going on in the world”. The next most-cited reason is to know “what’s going on across the UK” (56%), followed by to know “what’s going on in my local area” (49%), then to know “what’s going on in respective nations” (46%) and “because I feel it’s important to keep informed about certain issues” (42%).

2) News papers such as The Evening Standard have benefited the most because majority of people aren't willing to pay a fee for news stories that are available for free on the internet. Therefore newspapers that are free of charge have had an increase of circulation in the past 5 years, whereas those that you have to pay for are on a decrease. Even though the paper is free, the owners still receive a lot of revenue from the advertising that's in the paper, whereas those papers that aren't free are technically making more money from advertising and the physical price of the paper, that soon will change as those papers will have very low circulation in a few years therefore they'll be making a loss rather that earning profit. 

3) The Sun has taken a huge impact on it's circulation, in 2010 it had 3,006,565 papers in circulation whereas now it decreased to only 1,978,702. The Sun was the kingpin of British newspapers, it had the highest circulation rates for over 15 years and ever since the development of the internet and the build up of the digital media it's losing it's position very quickly. That's because it's a paid newspaper and now people have access to internet everywhere they go due to their smartphones, therefore they have unlimited access to free news stories that have been published on the internet which make The Sun look very redundant and unnecessary.