hwk 6

Junk food advertising faces ruling on marketing to children

• The body responsible for setting UK advertising rules is to launch a public consultation that will evaluate whether a ban on advertising junk food to children online, in the press, on billboards and poster sites should be introduced.
• looking at the introduction of tighter rules on how food and drinks high in fat, salt and sugar are marketed to children.
• Last year, there were 13,477 complaints about 10,202 digital ads in the UK.
• In addition, The use of celebrities and licensed characters are banned from junk food ads targeting younger children, and ads are not allowed to encourage “pester power”.