NDM News case study: Audience and Institution

News Consumption

• 95% of Adults say they follow the news
• 75% say TV is the main source (decrease of 3% from 2013)
• 41% use internet apps for news in 2014 (32% in 2013)
• Use of internet apps for news in the 16-34 age group has increased from 44% in 2013 to 60% in 2014
• 28% said BBC 1 is the most important news outlet in 2014 (decrease from 34% the previous year)
• Almost half (45%) of 16-24s say their most important news source is a website/app, up by 15% since 2013 (30%).

TV News Consumption

• Average adult watched 115hrs of news on TV in 2013, same as year before 64% was on BBC One or BBC Two and a further 12% on the BBC News channel.
• 16-24yr old only watched 27hrs in the same period
• 196hrs for 55+yr olds in the same period

Attitudes towards different types of news

• When asked what they considered to be news, UK adults nominated crime (53%), worldwide current affairs (53%), UK-wide current affairs (51%) and UK-wide politics (49%). UK politics and current affairs, and worldwide current affairs, are seen to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.

Reasons to follow the news

• Almost three in five (58%) UK adults say they follow the news to find out “what’s going on in the world”. The next most-cited reason is to know “what’s going on across the UK” (56%), followed by to know “what’s going on in my local area” (49%), then to know “what’s going on in respective nations” (46%) and “because I feel it’s important to keep informed about certain issues” (42%).

2) News papers such as The Evening Standard have benefited the most because majority of people aren't willing to pay a fee for news stories that are available for free on the internet. Therefore newspapers that are free of charge have had an increase of circulation in the past 5 years, whereas those that you have to pay for are on a decrease. Even though the paper is free, the owners still receive a lot of revenue from the advertising that's in the paper, whereas those papers that aren't free are technically making more money from advertising and the physical price of the paper, that soon will change as those papers will have very low circulation in a few years therefore they'll be making a loss rather that earning profit. 

3) The Sun has taken a huge impact on it's circulation, in 2010 it had 3,006,565 papers in circulation whereas now it decreased to only 1,978,702. The Sun was the kingpin of British newspapers, it had the highest circulation rates for over 15 years and ever since the development of the internet and the build up of the digital media it's losing it's position very quickly. That's because it's a paid newspaper and now people have access to internet everywhere they go due to their smartphones, therefore they have unlimited access to free news stories that have been published on the internet which make The Sun look very redundant and unnecessary. 

hwk 6

Junk food advertising faces ruling on marketing to children

• The body responsible for setting UK advertising rules is to launch a public consultation that will evaluate whether a ban on advertising junk food to children online, in the press, on billboards and poster sites should be introduced.
• looking at the introduction of tighter rules on how food and drinks high in fat, salt and sugar are marketed to children.
• Last year, there were 13,477 complaints about 10,202 digital ads in the UK.
• In addition, The use of celebrities and licensed characters are banned from junk food ads targeting younger children, and ads are not allowed to encourage “pester power”.

hwk 5

Doctor Who lead role could be taken by woman, says BBC1 chief

• Doctor Who returned for its new series two weeks ago with 4.6 million viewers, the lowest audience for a launch show since its new incarnation in 2005. It dipped further last Saturday to 3.7 million viewers, up against Wales’ Rugby World Cup win over England on ITV.
• “The day it will work is when somebody says, ‘That person would be amazing,’ and the most conservative, most traditional member of the audience says, ‘Oh God, yes. I would hate the idea of a lady Doctor, but that one would be great.’”
• However, the launch programme added another 2 million viewers – nearly 50% of its total audience, in the consolidated figures, which include people who recorded it and watched it in the following seven days, up to 6.5 million. It has also had 1.5 million requests to watch it on the iPlayer to date.

HWK 4

Facebook briefly falls offline

1. According to the Amazon-owned web metrics firm Alexa, Facebook is the world’s second largest website, behind Google. Facebook says it averaged 968 million daily active users in June.
2. With Facebook down, some users went to Twitter to discuss the outag
   
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HWK 3

Facebook is making more and more money from you. Should you be paid for it?

1. The average Facebook user now generates $12.76 in advertising revenue every year, according to the analytics firm, up from $10.03 the year before. That figure is expected to rise still further, to $17.50 in 2017.
2. you’ve made the company over 20% more this year than you did in 2014.
3. As for advertisers paying more, that too can come for two reasons: supply and demand. As the opportunities for advertising directly to consumers shrink, with the death of print, the decline of broadcast media, and the rise of adblockers. Conversely, social networks are offering better and better deals to advertisers. 

The Impact of Google

1) Why has Google led to the decline of the newspaper industry?

Certain people believe that Google has had a knock down effect on the newspaper industry is because in the early 2000's Google made barely any money from advertising and traditional newspapers were making over $40bn which equates to 60% of all advertising. Now the roles have reversed and newspapers have a much lower income from advertising due to websites like Craigslist and the main corporate; Google. Google made over $44bn in 2012 which is $4bn more than the revenue from newspaper advertising in 2000.

2) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I don't think Google is to blame, the traditional newspaper is outdated as we live in a world where we can instantly access news articles and stories for free on the internet, whether it's UGC or a factual news story from a giant like the BBC. Newspapers are more expensive than an online search, they're a hassle to carry and younger people rarely read papers because of what's available on the internet. Also since anyone can now access the internet and post anything they want, there's tons of user generated content out there such as bloggers so we have many sources of information to access rather than just a couple like in the past.

3) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

1.

"Obviously, Google is not to blame. I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators. We have a proven system for doing this through organizations like ASCAP and BMI. The principal of royalties for profiting from the content of others is well established. Google came along, and, at least in the case of Youtube, knowingly robbed content creators for years in order to build up the business. The ideal system would be one in which every click resulted in a nano-charge on your phone bill, maybe 1/1000 of a cent for a news story, for example. Sites like Google that link to other sites could also pay in very tiny increments."

I agree with the person to an extent however the part about charging for every article and so on is stupid, news websites already have advertising so they make money out of that. Besides how would that even benefit the traditional newspaper not an online business. 

2.

"The irony is that Google is probably more of a savior than a killer of journalism and editorial content. How many thousands of blogs, fan sites, writers, startup outlets, etc., have been discovered by Google’s search algorithms? How many talented artists and great stories have found a launching pad on YouTube and other Google outlets? How much content has been spread into new languages due to Google translate?


Google has forced journalistic outlets to innovate and search for new ways of doing things. It has made information dissemination more efficient. While at times that has been bad for the average journalist trying to make a buck, from a big picture perspective, it has been good for helping people get access to information, and that includes journalism."

I agree with this comment 100% as Google enabled normal average people to be journalists, we all now have more sources of information to use to be able to base our opinions on etc. Also yes it means they won't make as much money (journalists) due to the wide variety of content but that's better than the public having less information to access. It's a fair trade-off.

HWK OF THE WEEK 2

Facebook sets user record as more than 1bn people log on in single day

A milestone for Facebook was set, over 1bn users logged into Facebook in one day. This large increase in users boosted Mr Zuckerberg to the 9th place on the richest people in the world chart and made Facebook the social network mammoth. Facebook now accounts for one out of every five minutes people spend on mobile phones in the US.

• In the three months ended June 30, the company's revenues jumped to $4.04bn, from $2.91bn in the same period last year.
• Last month Mr Zuckerberg revealed Facebook had 1.49bn monthly active users, up 13pc from a year earlier.
• Facebook is branching out from its roots and investing in future products such as virtual reality headset Oculus Rift.

HWK OF THE WEEK 1

How live video on Periscope helped 'get inside' the Syrian refugees story

The article describes the effect that the Periscope streams/broadcasts had on the views and opinions of the refugees. The German journalist used his phone and Periscope to document and broadcast live footage of how and what the refugees do. The use of his phone was so that border control don't recognize him for being the press/media, also since there's no crew and it's all live streamed, he's able to illustrate an accurate image of the reality that these people live in, as the media have put a very negative image and opinions on these individuals. Since it was all live streamed the viewers could also communicate with the journalist and by doing that many questions have been answered about the refugees and why they're doing this etc.

• started with 1,500 followers and ended up with over 33,000
• over 90,000 views on stream